K.Lierse has after long negotiations, come to an agreement with WDE Holding over an exclusive sponsorship arrangement. After the Club made a sporting, financial and directorial turnaround at the end of last year, a new
chief sponsor has been sought. Although Lierse at the moment play in the Exqi League (2nd Division), there were various parties prepared to come in as chief sponsor in the new story of Lierse.
But for the Board of the Club it didn’t seem possible match the long term vision of the club in a lucrative contract
that at least equated to the ambition of the club. Through the internationalisation of the club and affiliation with
overseas football academies, the board wanted to get in a European-type sponsor. These negotiations are
currently in progress, but in a 1st division scenario.
Because this is not (yet) in place, the Board of Directors of Wadi Degla Egypro Holding decided to step in as
sponsor. Egypro is the construction leg of Wadi Degla Holding.
This commercial association gives WDE an important financial advantage, due to the strong brand name of the club,
it’s charisma, the very strong fanbase and the anticipated improved sporting performances.
Both parties agreed on a sponsorship for one year, with an option for a further three. The total value of the
contract is close to three million Euro, the biggest ever contract for Lierse. With this the possibility remains for
other big sponsors to come on board, or to take over the WDE contract partly or in full. Also within this contract, WDE can take on new sponsors.

Lierse chairman Leo Theyskens: “There were many candidates to come on board with us as sponsor.
But ultimately I’m convinced that we have made the right decision with Wadi Degla Egypro. They know us of course.
They are joining in our project and it’s logical that they want to get themselves better known in the European market. It does indeed involve a large figure, some 1 million Euro per year, but I know for sure that they can earn that back in the long term.”

Maged Samy (Wadi Degla Holding): “I have convinced my shareholders that this is a good investment. I’ve already said that our ambitions with this club extend very very far. Lierse is a club with an exceptional charisma.
With a rich tradition also and with a loyal support. The influence shall quickly extend further than the region or
province. So both parties can only become better as a result.”